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毕马威、阿里研究院联合发布《迈向万亿市场的直播电商》(文末支持PDF下载)

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2021-12-20 17:55:08 | 显示全部楼层 |阅读模式
毕马威、阿里研究院联合发布《迈向万亿市场的直播电商


发布时间:2020年10月12日

原文链接:https://home.kpmg/cn/zh/home/ins ... rillion-market.html


2020年,一场突如其来的新冠疫情给国民经济带来了严峻考验,长时间的居家工作、生活、学习,催生了宅经济、无接触经济等新兴业态,直播电商迅速走红。


为了更好的了解直播电商的发展现状、机遇和挑战,助力可持续发展,毕马威联合阿里研究院,实地走访了大量业内专家和从业人员,并针对MCN机构、品牌商家发放调研问卷,在深入研究后出版了本报告。


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迈向万亿市场的直播电商.pdf

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